This study says Facebook will loose 80 percent of its users.
Facebook's growth is set to come to an abupt halt, just as an infectious disease spreads rapidly and suddenly dies, according to a new report.
Researchers at Princeton University in the United States predict that Facebook will undergo a rapid decline in the coming years, losing 80pc of its peak user base between 2015 and 2017.
This conclusion has been reached by comparing the adoption and abandonment dynamics of social networks to the dynamics that govern the spread of infectious disease.
"Ideas, like diseases, have been shown to spread infectiously between people before eventually dying out, and have been successfully described with epidemiological models," the reserachers wrote in their paper.
"Ideas are spread through communicative contact between different people who share ideas with each other. Idea manifesters ultimately lose interest with the idea and no longer manifest the idea, which can be thought of as the gain of 'immunity' to the idea."