Johansson is the face of SodaStream’s newest commercial, which the company’s CEO says is too risqué for Fox. The television network isn’t banning the commercial because of any sexual innuendo or objectionable content. Rather, because of a parting shot to Coke and Pepsi.
Daniel Birnbaum, CEO of SodaStream, bitterly complained to USA TODAY late Friday that Fox rejected the Super Bowl commercial “because they’re afraid of Coke and Pepsi.”
That’s the line that Fox has demanded that SodaStream kill, says Birnbaum. “What are they afraid of?” asks Birnbaum. “Which advertiser in America doesn’t mention a competitor? This is the kind of stuff that happens in China. I’m disappointed as an American.”
In the ad, Johansson says she wants the spot to go viral. Well, it has. In just over a day, the SodaStream commercial has done over a million page views.
More here Via USA Today