Daft Punk's helmeted personas and high-tech stage designs makes them seem like a band of the future, but for a new ad campaign, they're looking back to their disco roots. For a rollout of new merch, Daft Punk has created posters that stir up memories of '70s dance floors.

The retro posters are part of an ad campaign for Daft Punk's newly released T-shirts, belt buckles, and canvas tote bags. The posters include the duo's lyrics, along with cheesy slogans, and vintage graphics. Even though they look a lot cooler than some of the clothing, only one poster is for sale, the "Lose Yourself to the Dance Floor" one, which mimics the cover of a '70s action film. Groovy, baby.

VIA Complex