Back in 2012, Lay's ran a "Do Us A Flavor" contest to crowdsource a new flavor of potato chips. The exceedingly boring "Cheesy Garlic Bread" won out over "Chicken and Waffles" and "Sriracha" because we can't have nice things. Perhaps others were as jaded after the first contest as I was, because Lay's is running another "Do Us A Flavor" contest, and people are taking it far less seriously.
Lay's relaunched the contest on January 13th, 2014, inviting the internet to create, submit, and vote on our own customized potato chip bags using this web app. What Lay's received in return includes creative flavor suggestions like "Government Cheese", "Existential Crisis", and "Hickory-Smoked Horse Buttholes". Stay classy, internet.