Mimosas

Are Bottomless Drinks Good Business?

This question might have occurred to you on a Sunday morning at your favorite restaurant: Are bottomless drinks good business? Think about it: Infinite. Free. Alcohol. How can giving away mimosas to thirsty brunch goers be anything but financial suicide? In the short video above, Thompson talks through all the ways that unlimited breakfast booze actually makes good business sense.

Source: http://www.theatlantic.com/video/archive/2...