The Atlantic

That's What She Said: The Rise and Fall of the 2000s' Best Bad Joke

Groan-worthy innuendos in the style of Michael Scott came and went—that's what she said—but they taught important lessons about puns and parodies along the way.

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It came out of nowhere, slipping into the conversation between dinner and dessert. “That's what she said!” your friend blurted out, before sitting back, satisfied.

At first you didn't get the joke, which he'd recently poached from NBC's sitcom The Office. (This was around 2006, or, if your friend was slow on the uptake, around 2010.) So he explained by example for the rest of the meal. When the waitress asked if you wanted sauce on that, he whispered seductively: “That's what she said,” as if her question was scandalous. Then he giggled like a 12-year-old.

That's what she said, hereafter referred to as TWSS, was the best bad joke of the late 2000s. It forced almost any sentence into unintentional sexual meanings, even when you were just “trying to get in” to the highway's fast lane, or “didn't think it would take so long” in the supermarket line. TWSS was like a bully who stole your lunch money to buy cigarettes. It seized your innocent words and contorted them into indecency.

TWSS actually deserves our thanks. It was a formulaic gag, but it showed us that the most mundane moments still have the potential to shock and surprise. And this is pretty much what sitcoms are for.

TWSS wasn't original, but rather intelligently unoriginal. When NBC adapted The Office from the BBC, it also took up the scepter of sexual wordplay, which happens to date back thousands of years. You can find sexual puns in the poetry of imperial Rome. They're sprinkled liberally in such canonical English texts as Chaucer, Shakespeare, and Joyce. They could literally be called the oldest trick in the book, according to a British researcher of humor named Paul McDonald, who claims the first Anglo-Saxon joke comes from the 11th century Codex Exoniensis:

What hangs at a man's thigh and wants to poke a hole that it has often poked before?

Answer: A key.

This sort of wordplay is classic double entendre, which might not actually make you laugh, but nonetheless prompts a momentary double-take. The first line leads a reader toward an overtly sexual conclusion, but the innocuous answer subverts these expectations. Suddenly the words “poke,” “hole,” and “hangs at a man's thigh” seem to refer to two things at once, one sexual and one innocent.

More HERE Via The Atlantic

It's Not Too Late to Make San Francisco Affordable Again. Here's How

San Francisco, is in the midst of an affordability crisis. People here are angry and afraid. The skyrocketing cost of housing comes up in seemingly every conversation and dominates local news and local politics.

The recent piece on San Francisco's housing crisis I wrote for The Atlantic Cities seemed to hit a nerve. But it was mostly devoted to describing how the city got to be a place with the highest housing costs in the country. Now, I want to turn to what we can actually do about it.

We face a complex problem. It has roots in income inequality, a national issue, as well as regional anti-growth attitudes that extend well beyond the city boundaries. But at the city level, there are a surprising number of things we can definitely do.

Protect existing rent-controlled housing units

San Francisco has roughly 172,000 units of rent-controlled housing. Rent control is the city's core tenant protection, allowing many people to stay here. The first thing the city needs to do is to make sure we don't lose those units.

As housing prices go up, there is ever more incentive for owners of rental units to find a way to get out of the landlord business and sell. One of the most often abused mechanisms is California’s Ellis Act, a state law that says that landlords have the unconditional right to evict tenants to "go out of business."

Tenant groups in San Francisco have developed a set of proposals to make it more difficult for landlords to use the Ellis Act as a tool to evict people. One of the proposed reforms that seems to make sense is to discourage the practice of buying rent-controlled units for the purpose of converting to Tenancy-in-common units (TICs) or condos by requiring landlords to have been in the landlord business for some set period of time before using the Ellis Act to “leave the business.”

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There is a social compact in San Francisco that needs to be upheld: rent-controlled units should stay under rent control, while ownership opportunities should come from new construction.

Reinvest in San Francisco’s public housing stock

The San Francisco Housing Authority has 6,300 units of public housing and roughly 9,000 Section 8 vouchers (which help subsidize rents for low-income tenants). The city is in the process of compiling a broad public housing reform plan to better manage this housing stock and provide resources to upgrade many of its public housing buildings.

At the same time, the city is also working on an ambitious program to rehabilitate its most troubled public housing units as part of a program called HOPE SF. Through Hope SF, the city government is seeking to build in a comprehensive set of social services to give residents the resources to get out of poverty. San Francisco has started this process by identifying the highest-need public housing developments (such as those at Sunnydale and Potrero Terrace), pairing them with project sponsor teams, but much of the funding for both the redevelopment and the resident services still needs to be identified.

HOPE SF and the broader set of public housing renovations offer an opportunity to physically knit public housing back into the fabric of the city. But most importantly, it means we can keep all those affordable units habitable.

More here Via The Atlantic

Source: http://www.theatlanticcities.com/housing/2...

The Decline of the American Book Lover

And why the downturn might be over.

The Pew Research Center reported last week that nearly a quarter of American adults had not read a single book in the past year. As in, they hadn't cracked a paperback, fired up a Kindle, or even hit play on an audiobook while in the car. The number of non-book-readers has nearly tripled since 1978.
If you are the sort of person who believes that TV and the Internet have turned American culture into a post-literate scrubland full of cat GIFs and reality TV spinoffs, then this news will probably reinforce your worst suspicions. But buried beneath it, I think there's an optimistic story to tell about American book culture. It's about the kids. 
Without question, the American bookworm is a rarer species than two or three decades ago, when we didn't enjoy today's abundance of highly distracting gadgets. In 1978, Gallup found that 42 percent of adults had read 11 books or more in the past year (13 percent said they'd read more than 50!).  Today, Pew finds that just 28 percent hit the 11 mark. 
But here's why I wouldn't proclaim the death of the book quite yet (aside from the fact that the vast majority of the country does still read them).First, as shown on the Pew chart below, the number of books an American reads tends to be closely associated with his or her level of education. Even those with just a little bit of college read far more, on average, than men and women who only finished high school. That may be because people who grow up reading are far more likely to enroll in higher education. But it seems at least somewhat likely that reading books in class conditions people to read books later in life. And the good news (for publishers, at least) is that today's twenty-somethings, as a rule, go to college. A recent Department of Education study found that 85 percent of the high-school class of 2004 had at least some postsecondary education. 

It's true that those highly educated young adults aren't reading that many books today. The average 18-to-29 year old finishes nine per year, compared to 13 among older American. But according to the National Endowment for the Arts, teens and twenty-somethings have almost always read less than older adults.

Most importantly, the percentage of young folks reading for pleasure stopped declining. Last year, the NEA found that 52 percent of 18-24 year-olds had read a book outside of work or school, the same as in the pre-Facebook days of 2002. If book culture were in terminal decline, this is the demographic where you'd expect it to be fading fastest. Perhaps the worst of the fall is over. 

Source: http://www.theatlantic.com/business/archiv...

Frozen's Prince is anything but Charming

The Disney hit is a good, subversive kids' film—until a needlessly jarring surprise at the end.

After I saw Frozen last week, I texted my best friend. Per her request, I sent her a list of the elements that her kids (ages seven, five, and three) might find scary: Rampaging snow monster, heroine freezing into solid ice, seemingly noble prince who turns out to be evil.

My friend quickly texted back to say that the prince sounded scariest of all. And she was right.

In Frozen, our heroine Princess Anna embarks on a quest to bring back her sister, Elsa, who has run away after inadvertently revealing her magical, winter-creating powers. Elsa accidentally strikes Anna with a shard of ice that pierces her heart; Anna believes that a kiss from the charming Prince Hans, whom she thinks is her true love, will save her from death. But just when he should be saving the princess, the male lead reveals himself to be a greedy, throne-usurping would-be killer: Hans leans in, supposedly about to give her that kiss ... then sneers, “Oh, Anna, if only there were someone who loved you.”

Ouch. That moment would have wrecked me if I’d seen it as a child, and the makers of Frozen couldn’t have picked a more surefire way to unsettle its young audience members.

It’s not like Disney has never given us heartbreaking moments before. (Bambi’s mother, anyone?) And it’s not that there’s no purpose behind the film’s cruel twist, either: The naïve and lonely Anna has fallen in love with and become engaged to Hans in the course of just one day. As her other love interest, Kristoff, tells her, this is not exactly indicative of good judgment.

However, there is something uniquely horrifying about finding out that a person—even a fictional person—who’s won you over is, in fact, rotten to the core. And it’s that much more traumatizing when you’re six or seven years old. Children will, in their lifetimes, necessarily learn that not everyone who looks or seems trustworthy is trustworthy—but Frozen’s big twist is a needlessly upsetting way to teach that lesson.

Before the shattering reveal takes place, the audience has already enjoyed more than an hour of Hans’s niceness. He’s kind to people and animals; he saves Anna’s sister, Elsa, from being killed; he even offers free winter cloaks and soup to the poor.

More here VIA The Atlantic

Source: http://www.theatlantic.com/entertainment/a...

Psychology of Lululemon: How Fashion Affects Fitness

Does expensive athletic wear actually incline us to work out? "Enclothed cognition" proposes that the clothes you wear directly affect how we think and what we do.

The Simpsons might seem an odd place to find scientific inspiration. Considering Homer’s affinity for couches and anything donut-related, finding insight into Americans’ psychological relationship with exercise and fitness also seems unlikely. But Northwestern researchers Hajo Adam and Adam Galinsky did just that.

In “Team Homer,” an episode from the series’s seventh season, Springfield Elementary’s newly-instituted drab grey uniform (instituted after Bart’s “Down With Homework” tee causes an uproar) pushes the students into a zombie-like funk until a freak rainstorm washes off the dye, revealing the true color of the t-shirts: tie-dye. The students riot, and fun returns—all because of their clothes.

Read more here

Via Theatlantic

Source: http://www.theatlantic.com/health/archive/...

Google, Apple, and Microsoft Agree: NSA Spying Undermines Freedom

A total of eight prominent tech companies are urging President Obama and Congress to rein in the surveillance state.

In an open letter to President Obama and Congress, eight of the most prominent U.S. tech companies have demanded that strict new limits be put on government surveillance, citing revelations made earlier this summer, when stories based Edward Snowden's leaked documents began running in The Guardian. "The balance in many countries has tipped too far in favor of the state and away from the rights of the individual," they argue, "rights that are enshrined in our Constitution. This undermines the freedoms we all cherish. It’s time for a change."

They've staked out an extraordinary position. 

Google, Facebook, Apple, Microsoft, Twitter, Yahoo, LinkedIn, and AOL all have an interest in restoring public trust in their products and averting new regulatory challenges in countries disinclined to let a spying hegemon control the Internet. My colleague James Fallows has written eloquently about the damage the NSA's behavior could do to U.S. economic might as other countries react to it. The companies could've made a compelling case for reform on those grounds alone. 

More here via The Atlantic

Source: http://www.theatlantic.com/politics/archiv...

How Will Historians Study Video Games?

Universities and museums recognize the cultural value of video games, but the question of whether to preserve the actual devices—and how—is more divisive.

Since their birth as a science-fair curiosity at Brookhaven National Laboratory in the late 1950s, video games have moved inexorably towards higher and more central cultural ground, much like film did in the first half of the 20th century.

Games were confined at first to the lowbrow carnival of the arcade, but they soon spread to the middlebrow sphere of the living room, overran this private space, and burst out and upwards into the public spheres of art and academia. With prestigious universities like NYU and USC now offering graduate-level programs in game design, and major museums like MoMA, MAD, and SF MoMA beginning to acquire games and curate game exhibitions, preserving the early history of the medium appears more important than ever. But what exactly does it mean to preserve a digital game?

The answer is surprisingly simple: It means, first and foremost, preserving a record of how it was played and what it meant to its player community. Ensuring continued access to a playable version of the game through maintenance of the original hardware or emulation is less important—if it matters at all.

 

More here Via The Atlantic

Source: http://www.theatlantic.com/entertainment/a...

When Design Is Used for Violence

A new MoMA digital exhibit explores the darker consequences of creativity.

Design is never neutral. It alters behavior and has life-and-death implications. For Paola Antonelli, senior curator at the MoMA’s department of architecture and design, this fact has been a fixation. She has initiated an impressive share of breakthrough exhibits and events focusing on the way visuals affect the world. Her latest is Design and Violence, an online forum devoted to exploring the darker side of the creative mind, using essays and discussion boards. Given MoMA’s mandate to acquire and exhibit objects of beauty with cultural significance, it’s a somewhat radical move.

Read more here via The Atlantic

 

Source: http://www.theatlantic.com/entertainment/a...