Coca-Cola's latest advertising gimmick added fuel to the fire of LGBT activists angry about the Sochi Olympic sponsor's silence surrounding human rights violations in Russia.

A South African website that invites users to "Share a Virtual Coke" returns an unseemly error message when one tries to enter words like "gay," "lesbian," "bisexual," and "queer."

"Oops," the site responds when a user tries to enter any of the above words. "Let's pretend you didn't just type that. Please try another name."

But words like "straight," "hetero," "homophobe," "homosexual," and even "LGBT" are allowed through the system, producing a shareable graphic with the words emblazoned on Coke's classic red can.

More HERE Via advocate